Move Will Accommodate Rapid Growth Of Pixability’s Video Advertising Business
New York City – Pixability, the world leader in video advertising optimization and insights across YouTube, Facebook, Instagram, and Connected TV, today announced an expansion of its New York City offices. The company is moving its New York City headquarters to facilitate the continued growth of both the company and its video advertising business. As Pixability continues to bring its innovative video advertising technology platform to market, the move will make room for increased headcount to support the company’s global portfolio of brand and agency customers.
The move comes on the heels of the company’s recent launch of its creative decisioning engine — which identifies the best-performing mix of targeting parameters and video creative to reach marketers’ business objectives — as well as a wave of key executive hires.
With more than 90% of incremental ad spend moving to Google and Facebook, and digital video poised to entirely disrupt the media business, marketers are looking to prove their value by making smarter video decisions. Pixability’s platform empowers marketers to unlock insights about their audiences, more precisely reach and engage these audiences, and optimize campaigns to drive performance. In this new video ecosystem, marketers must demonstrate their worth — and Pixability’s technology and white glove service can help marketers achieve their business objectives through optimized video.
“Pixability continues to capture more and more market share through our commitment to technological development, deep insights, and unparalleled campaign management expertise,” said David George, Pixability CEO. “Expanding the footprint of our New York headquarters gives Pixability the space to expand our business, support our customers, and maximize the impact of our innovation in the world’s media headquarters.”
Pixability’s data-driven approach to video advertising optimization and insights is independently verified by the YouTube Measurement Program, the Facebook Marketing Partner Program, Moat, and other third parties. The company’s patented video advertising software enables media professionals to deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Connected TV. Pixability’s portfolio of global media agencies and their brand clients includes Dentsu-Aegis, Havas, Interpublic Group, Omnicom, Publicis, and WPP, as well as Johnston & Murphy, L’Oréal, and Puma. For more information about Pixability’s video advertising platform, please visit www.pixability.com.