Pixability Will Expand its Brand Suitability Offering for YouTube and YouTube CTV to All Forms of CTV
Boston, Mass. — IRIS.TV, the leading video data platform, and Pixability, the leading platform for performance and brand suitability data for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced a new major data partnership. The partnership will expand access to brand suitability insights and targeting from YouTube and YouTube CTV to now include other leading CTV platforms that are IRIS-enabled.
The new agreement gives Pixability the ability to enrich its Connected TV offering for advertisers, letting them target audiences based on GARM suitability risk profiles and contextual categories across all forms of CTV. With the agreement, advertisers will be able to look into the vast expanse of CTV content to understand context at the video level, enabling much more precise targeting and enhanced brand suitability capabilities.
Pixability offers advertisers access to 99% of ad-supported viewing hours on CTV including YouTube on TV as well as Roku, Amazon Fire TV, and Hulu inventory. With the new partnership with IRIS, Pixability’s CTV targeting offerings will expand to include new privacy durable solutions that support a more contextual ad experience for the viewer, and more effective and less wasted ad impressions for the advertiser. Pixability already has the most robust YouTube and YouTube CTV data in the industry. Pixability’s taxonomy will now be available to IRIS-enabled publishers to deliver better targeting and brand safety and suitability insights across that CTV inventory as well.
“There are two big challenges for advertisers right now when it comes to running CTV campaigns — fragmentation and precision,” said David George, CEO of Pixability. “Our partnership with IRIS.TV gives us the ability to create a one-stop shop for CTV inventory while also delivering CTV programming at the video-level that is brand safe, brand suitable, and higher performing.”
“We are thrilled to be partnering with Pixability,” said Field Garthwaite, CEO of IRIS.TV. “Adding Pixability’s video-level contextual intelligence capabilities is a big step forward for the industry and means that marketers can activate their campaigns using the same precise targeting they have become accustomed to on YouTube, now across top CTV providers as well.”
“I was pleased to see Pixability and IRIS.TV joining forces through this partnership, as they are both companies looking to move the CTV industry forward through data,” said Mike Baker, Board Member of both Pixability and IRIS.TV and former Co-Founder and CEO of DataXu. “I’m hopeful this partnership will continue to make it easier for advertisers to target the relevant brand suitable content they’re looking for on CTV, whether it be on YouTube or any other CTV platform.”
IRIS.TV is the only data platform built for video. We provide video data connectivity to enable better viewing experiences and advertising outcomes. For CTV and online video, we structure, connect, and activate the world’s video-level data. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform for video-level contextual and brand-safe ad targeting, verification, planning, measurement, and video recommendations. For more information, visit www.iris.tv.
Pixability is a technology and data company that empowers the world’s largest brands and their agencies to maximize the value of video advertising on YouTube, YouTube CTV, Amazon Fire, Roku, and Hulu. The company’s industry-leading optimization and insights solutions are independently verified by the YouTube Measurement Program, DoubleVerify, Oracle Data Cloud’s Moat Measurement, Integral Ad Science, and other third parties. Pixability’s suite of solutions are used by the top media agencies and brands including Dentsu, Havas, Interpublic Group, Omnicom, Publicis, and GroupM, as well as Swatch, Bose, KIND, Hilton, Jack in the Box, and Puma. For more information about Pixability, please visit www.pixability.com.