Theresa Moore brings video marketing strategy and digital ad expertise to global brand and agency customers
Boston, MA — Pixability, a video ad buying and marketing technology company, has announced the promotion of Theresa Moore to VP Professional Services. A seasoned video marketing strategist, Moore will lead the management of Pixability’s wide portfolio of global brand and agency customers. Moore has spent more than five years expanding Pixability’s customer portfolio, and providing strategic online video consulting for brands including L’Oreal, PUMA, Lancome, Saatchi & Saatchi, Mindshare and Omnicom’s Resolution Media.
“Theresa is the top YouTube strategist we have worked with here at Lancome,” said Alessio Rossi, VP, Interactive and E-Business Marketing at Lancome USA. “She has proven instrumental in helping us build a YouTube strategy that drives business results, and is a constant source of video marketing expertise as we plan and execute on YouTube.”
Reporting to Pixability CEO Bettina Hein, Moore will work closely with brand and agency customers to ensure the Pixability platform is best serving their strategic video marketing and advertising needs, and generating the measurement and business results they demand, as budgets increasingly shift to online video.
“Theresa not only brings unparalleled online video and advertising experience, but has proven to be a valuable media strategist for some of the world’s largest brands and agencies,” said Bettina Hein, Founder and CEO of Pixability. “Her expertise in the video marketing ecosystem will prove tremendously important as we expand our business.”
Moore is co-author of the upcoming book, “YouTube Channels for Dummies,” scheduled for publication by Wiley in April 2015. Prior to Pixability, Moore worked in Los Angeles in digital post-production for the film industry.
“Demand from brands for media transparency, as well as business attribution for online video, is at an all-time high,” said Theresa Moore, Pixability VP of Professional Services. “My team will ensure that Pixability’s powerful technology delivers superior results against the unique business objectives of each brand and agency customer we partner with.”
Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.
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