Report Analyzes Beauty Maven Viewing Behavior, And Breaks Down Successful Brand Strategies
Boston – Pixability, the world leader in video advertising optimization and insights across YouTube, Facebook, Instagram, and Connected TV, today announced the launch of its fifth annual beauty study, unwrapping the beauty and personal care space across YouTube, Facebook, and Instagram. The report is designed to help beauty marketers understand how consumers are tuning in for video across these domains to better develop and execute paid and organic video strategies. This report highlights how successful brand marketers are engaging beauty mavens across YouTube, Facebook, and Instagram, and illustrates how marketers can drive impact among the consumers that matter to their advertising through video.
In this report, Pixability’s data analysts describe how marketers should borrow digital-first strategies from influencers, and work with influencers to reach a larger audience, as beauty influencers drive a 32X higher engagement rate than beauty brands. Pixability also found that beauty brands are investing more heavily in Instagram than Facebook, attracting audiences 58% more rapidly than on the former domain. Tellingly, Pixability found that 100% of influencers can count some percentage of paid viewing within their viewership, indicating that both brands and influencers must pay-to-play.
Overall, the report unpacks how beauty marketers need to invest in digital-first strategies to effectively engage their consumers through video.
Pixability’s expert data analysts have published reports analyzing video across many verticals, including travel, fashion, gaming, consumer electronics, and food and beverages. Pixability also examines the video space at large across YouTube, Facebook, Instagram, and Connected TV through its annual State of Digital Video report.
Pixability’s data-driven approach to video advertising optimization and insights is independently verified by the YouTube Measurement Program, the Facebook Marketing Partner Program, Moat, and other third parties. The company’s patented video advertising software enables media professionals to deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Connected TV. Pixability’s portfolio of global media agencies and their brand clients includes Dentsu-Aegis, Havas, Interpublic Group, Omnicom, Publicis, and WPP, as well as Johnston & Murphy, L’Oréal, and Puma. For more information about Pixability’s video advertising platform, please visit www.pixability.com.