YouTube Skippable In-Stream Ads; Efficient Reach
The essentials
Ads that play before, during, or after in-stream video content, where users have the option to “skip” after the first 5 seconds of play. A ‘view’ is counted when someone watches the first :30 seconds of the ad, the full duration if shorter, OR if they interacted with an element of the ad.
Why Pix loves them
Positive viewer experience since they can choose whether or not to watch an ad.
Limitations
Not as many completed views as non-skip ads & creative must be very compelling quickly to keep the viewer watching.
Top KPIs
- Reach
- Impressions
Ad length
Any (most common: :15-:30)
GenAI contextual targeting available?
Yes
Runs on:
- YouTube
- GVP (can disable)
- Google TV (can disable)