Success Story

Alzheimer's Society drove high-attention awareness and branded search growth through YouTube storytelling

Industry:

Healthcare

Platform:

YouTube

Key Outcomes:

+81%

Search Lift for “alzheimer's society” search term

+19%

Higher View Rate on VV - Skippable than benchmark (77%)

+2%

Absolute Awareness Lift on TV Screens

The Challenge

Alzheimer’s Society needed a brand burst to sustain momentum behind its “It will take a society to beat dementia” platform, with View to Completion Rate and Brand Lift as primary KPIs. The goal? High-impact awareness among Adults 45+, including Affluent Philanthropists, Established Family Supporters and Senior Family Patrons, across the UK (ex Scotland). That meant achieving broad reach without sacrificing quality.

Key Outcomes

Pixability activated a mix of formats and devices, maximising full-message delivery and emotional storytelling. TV Screens drove scale and Desktop strengthened completion efficiency, while Pixie AI behavioural and contextual targeting reached audiences across the three priority personas. Brand Lift and Search Lift studies confirmed strong downstream impact, led by TV Screens, while simultaneously driving high completion, and holding firm to suitability exclusion.

Search Lift for “alzheimer's society” search term

Higher View Rate on VV - Skippable than benchmark (77%)

Absolute Awareness Lift on TV Screens

“
Pixability helped us reach our clients core mass target audience at scale, without compromising on quality or suitability. The results, including an 81% lift in branded search, show just how well the storytelling of Alzheimer’s Society brand vehicle ‘A Personal Appeal’ landed.
”

Maddy Buchanan Senior Account Director, Medialab

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