Driving Efficient Brand Lift and Benchmark-Beating Completion Rates for Fresh Express on YouTube 

Fresh Express needed to stand out in a crowded fresh food category and build relevance with health-conscious consumers, especially younger audiences seeking convenient, better-for-you meal inspiration. As consumers turn to YouTube for recipes, cooking ideas, and wellness content, the brand had an opportunity to appear in moments tied to healthy eating.

The campaign needed to do more than drive efficient video delivery. It required a strategy that could reach high-value audiences, expand into relevant lifestyle and recipe-driven environments, and balance objectives across completion, recall, awareness, and measurable search lift.