Success Story

Pixability Helps Filippo Berio Drive Benchmark-Beating Completion Rates at Scale on YouTube

Industry:

Food and Beverage

Platform:

YouTube

Key Outcomes:

Higher CTR on Mobile vs benchmark for ER Bumper

+10%

Above VCR benchmarks for VV-Skippable

1.9x

Frequency, maximising awareness & minimizing fatigue

The Challenge

Filippo Berio first partnered with Pixability in August 2025 looking to strengthen its YouTube presence in the UK, and maximise reach and Video Completion Rates within brand-safe, contextually relevant environments.

Leveraging a multi-creative strategy, the campaign targeted high-intent cooking audiences while driving engagement efficiency. Following strong results, the brand renewed in December, adding in CTR as a core KPI to deepen performance impact.

The renewed campaign focused on health-conscious, clean-eating consumers, and evolved the challenge from efficient reach to measurable engagement, without compromising contextual quality or brand suitability.

Key Outcomes

Both campaigns delivered strong, benchmark-beating performance, driving scale and completion across formats and devices. We balanced sustained attention with brand reinforcement through a multi-format strategy, generating over 3.6M impressions and reaching 1.7M unique users at an efficient frequency, particularly across Sports & Fitness and food-aligned audiences. TV screens led delivery, with the majority of impressions driving exceptional completion, and Mobile extended incremental reach while maintaining consistent Skippable performance, reinforcing cross-device awareness. This combined format strategy enabled Filippo Berio to achieve both broad reach and high completion efficiency throughout these campaigns.

Higher CTR on Mobile vs benchmark for ER Bumper

Above VCR benchmarks for VV-Skippable

Frequency, maximising awareness & minimizing fatigue

Want to learn more?

Get in touch to understand how you can take your video advertising to the next level.

Let’s talk