Success Story

Serving Up Attention: Burger King Beats Video View Benchmarks at Scale with Pixie

Industry:

Food and Beverage

Platform:

YouTube

Key Outcomes:

+25%

Higher VCR than benchmark on VV, Skippable

+13pts

Above Top-End VCR Benchmark on VV, Skippable for ages 18-24

+4%

Higher VCR than benchmark on ER, Bumper for Female audience

The Challenge

Burger King and Walk-In Media set out to support the launch of the brand’s new Gourmet offering, featuring premium menu items like their Wagyu Gourmet Burger and campaign creative starring celebrity chef, Gordon Ramsay.

With VCR and upper-funnel awareness as primary KPIs, the campaign needed to drive attention at scale while aligning media environments with premium positioning. To ensure brand suitability, delivery avoided misaligned inventory like Made for Kids, Political, Breaking News, Vegan, and Non-English content, while targeting fast-food, dining, and restaurant affinity audiences.

Key Outcomes

Pixability used Pixie Contextual Segments, keyword and topic targeting, behavioral audiences, and custom affinity signals to reach Fast Food Lovers in relevant, brand-safe environments. A multi-format strategy across VV Skippable and ER Bumper balanced longer-form storytelling with high-frequency brand impact across TV screens, mobile, and desktop. As a result, the campaign delivered strong attention across both formats, with Skippable significantly outperforming VCR benchmarks and Bumpers driving standout completion in key segments. Performance was especially strong among younger fast-food audiences and on TV screens, proving that contextual relevance and brand-safe targeting can drive high-attention awareness at scale.

Higher VCR than benchmark on VV, Skippable

Above Top-End VCR Benchmark on VV, Skippable for ages 18-24

Higher VCR than benchmark on ER, Bumper for Female audience

“
This campaign was about more than reach, we needed our Gourmet launch to land with the right audience, in the right environment. Pixability’s contextual targeting helped us do exactly that, driving attention well above benchmark while keeping our media brand-safe and on-brand.
”

James Brown Head of Digital Strategy

Want to learn more?

Get in touch to understand how you can take your video advertising to the next level.

Let’s talk