This article was originally published at The Drum on December 12, 2017. Consultancies aren’t just parking their yachts off the French Riviera at Cannes. They’re setting their sights on major marketing budgets, and 2018 will be the year they start their conquest to remake the industry. The CMO budget is the last line item onRead more “Why 2018 will be the year consultancies poach high-value marketing strategy budgets from agencies”
