I spent Tuesday at LA’s historic Ebell Theater for CreatorIQ Connect (partnered with YouTube), packed wall-to-wall with creators, agencies, brands, and tech folks trying to figure out where the creator economy is headed next. Left to right, Tim Sovay, Chief Partnerships Officer CreatorIQ, Subway Takes creator Kareem Rahma and Google’s Mithun Sheth, VP of Strategy,Read more “Unfiltered Lessons from CreatorIQ Connect LA”
Tag Archives: social video
Programmatic I/O NYC: Four Takeaways That Sounded Very Familiar
Programmatic I/O NYC is officially a wrap, and a lot of what I heard in those rooms sounded like the conversations we have at Pixability every single day. Here’s what stuck with me. 1. Reach isn’t the finish line. The opening keynote posed a challenge I loved: stop obsessing over delivery and give people anRead more “Programmatic I/O NYC: Four Takeaways That Sounded Very Familiar”
Four Big Takeaways from the YouTube360 Event at Google
This past Tuesday, we had the honor of co-hosting an event with Google at their NYC headquarters that focused on how brands are increasingly taking a 360° approach to YouTube marketing by aligning their paid, organic, and creator strategies. I left the event more energized than ever about the future of YouTube, and wanted toRead more “Four Big Takeaways from the YouTube360 Event at Google”
Is YouTube the Future of Late Night TV?
Shifting TV Viewership Patterns In an era where audiences are increasingly cutting the cord and streaming content on demand at their leisure, the once-dominant format of live, full-episode late-night talk shows is undergoing a fundamental transformation. With the breaking news of The Late Show with Stephen Colbert cancellation, we see first-hand how traditional broadcast TVRead more “Is YouTube the Future of Late Night TV?”
YouTube Wins Top Destination for AI Chatbot Referrals
As AI becomes more embedded in the digital discovery journey, new data reveals a striking shift in where web traffic is going. According to May 2025 data from Similarweb, YouTube is now the top destination for referrals from AI chatbot prompts, drawing over 379 million referral visits. This is more than 3x the amount receivedRead more “YouTube Wins Top Destination for AI Chatbot Referrals”
YouTube’s Reach is Unmatched, Regardless of Age
In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”
Back-To-School Advertising 101: YouTube Best Practices
With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school. While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way: Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”
How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points
To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
Here’s When Audiences Are Turning To The Digital Video Powerhouses
In Pixability’s third annual report on the state of digital video advertising, our analysts found that audiences continue to turn to YouTube, Facebook, Instagram, and Twitter throughout the day. However, our research shows that distinct consumer viewing patterns have emerged as consumers look to each platform during specific moments. Facebook and Instagram see a relativelyRead more “Here’s When Audiences Are Turning To The Digital Video Powerhouses”
Why I Joined Pixability
“Why Pixability?” That’s often the first thing that I hear from industry colleagues — at least, colleagues that haven’t yet had the opportunity to work with Pixability. In today’s seemingly crowded video adtech/martech space, these colleagues wonder what’s unique about Pixability and its platform, and why I signed on as CEO. During my 15 yearsRead more “Why I Joined Pixability”
