Back-to-school shopping is a summer-long effort, with Americans spending an estimated $135.5
billion on back-to-school and back-to-college shopping in 2023.

From school supply hauls to outfit ideas to lunch recipes, millions of students and parents turn to YouTube for inspiration to fuel their shopping trips. In 2023, views on back-to-school related content hit 4.4B over the summer, and this year is shaping up to be even bigger.

View our Back to School one pager to learn more about back to school trends, and how we can help drive maximum impact.