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Introducing GenAI Contextual Segments for YouTube advertising

How Agencies are Embracing YouTube Shorts as Key Piece of their Video Strategy for 2025

April 24, 2025
MattDuffy_Headshot1
Matt Duffy CMO Pixability
Melissa-1
Melissa Sierra EVP, Media Integration USIM
ChrisEbmeyer_1-e1741288175979
Christopher Ebmeyer SVP, Director of Media Service 160over90
Amy-Pacheco_headshot
Amy Pacheco Moderator |Director, Media, Tech & Data 4As

We’ve all watched as the landscape of social video has changed drastically over the last year, with many pending changes coming in April 2025. As this has happened, YouTube Shorts have more than doubled in size and become a key piece of the puzzle for brands and agencies. In this webinar we’ll talk about how agencies are using YouTube Shorts in addition to other top social video platforms to drive success for their clients. We’ll use live examples from agencies leveraging Shorts, and also talk about some of the differences between using YouTube vs. other leading social video platforms.