In this unique moment when everyone is spending more time at home, there has been a huge spike in streaming video viewership. Nowhere is this shift more pronounced than on YouTube and YouTube TV. But what does it take to ensure that brands can engage with this growing living room audience? Hear directly from YouTube and video ad software company Pixability about the importance of relevant content that evolves as viewers’ needs evolve. You’ll find out: How digital video viewing habits have changed in recent months, which types of video content audiences value and how this differs from what advertisers traditionally think of as valuable, and best practices for engaging with audiences on YouTube and YouTube TV during this period and beyond.
Chief Marketing Officer