Understanding Brand Suitability’s Relationship with CTV Advertising

In this webinar, video advertising experts address the definition of brand suitability and how it has evolved on YouTube and Connected TV. The panel digs into why brand suitability is something that stakeholders across the industry must understand and participate in, and how the advertising industry is moving beyond conventional notions of brand safety to a more nuanced approach with smart suitability strategies. This webinar was broadcast at the Connected TV Advertising Brand Suitability Summit, presented by VideoNuze and sponsored by Pixability.

Joshua Lowcock

U.S. Chief Digital & Global Brand Safety Officer

UM

Susan Schiekofer

Chief Digital Investment Officer

GroupM North America

Dani Wolinsky

Global Head, YouTube Ads Buying Experiences

Google

David George

CEO

Pixability