YouTube Advertising Strategies for the Creator Era

YouTube has never represented a bigger opportunity for agencies and brands. It’s also never been more complicated to execute. It now spans TV, social, and performance, with a thriving creator economy at its center. Agencies and brands need more than a media plan. They need a strategy built for the ecosystem YouTube’s become. The teams winning right now aren’t running harder. They’re running smarter, with deeper data. In this session, Theresa Go of Pixability will sit down with agency leaders from Havas Edge, Mediaplus UK, and IW Group. They’ll share where the platform is heading, why its role in the media mix keeps expanding, and how to position your agency or brand ahead of that curve.