YouTube In-Feed Video Ads for Views or Reach
The Essentials
YouTube In-Feed Ads are upper-funnel thumbnails from your video that appear next to related videos, on the channel homepage, on the YouTube watch/discovery page, or as part of a YouTube search result.
Why Pix Loves Them
Attracts highly engaged users in the discovery and search phases & enhances user experience due to appearance as native content.
Limitations
Requires click to play, so the user must take the extra step to click the thumbnail & watch the ad.
Top KPIs:
Impressions
Engagements
Is Pixie contextual targeting available?
Yes
Ad length:
Any (best practice: 15-30 seconds)
Runs on:
YouTube
GVP (can disable)
Google TV (can disable)
Need help with YouTube’s in-feed format?