YouTube 6-Second Bumper Ads for Efficient Reach
The Essentials
Bumper ads are upper-funnel, snackable, non-skippable :06s YouTube video ad offerings that play before, during, or after video content.
Why Pix Loves Them
Maximizes reach with a short, memorable message & helps retarget previous long-form viewers.
Limitations
More difficult to drive action/conversions due to their short duration.
Top KPIs:
Impressions
Reach
Is Pixie contextual targeting available?
Yes
Ad length:
:06 (6 seconds)
Runs on:
YouTube
GVP (can disable)
Google TV (can disable)
Need help with YouTube’s :06s bumper format?