CES is not just about electronics anymore. It’s now one of the biggest events of the year for the marketing and ad industries as well. Over 5,000 people from the industry converged on Las Vegas to see the latest trends, set up meetings and go to parties. Industry publication AdWeek released a well-informed article aboutRead more “From CES’s Floor: Pixability’s CTO Reports Back on 2015 Tech”
Author Archives: Ellen Flaherty
CES 2015: Innovative Technology Pairs Well With Solid YouTube Strategy
CES 2015 is currently in full swing in Las Vegas, bringing out some of the most innovative (and occasionally bizarre) consumer electronics seen yet. From smart yoga mats and belts to futuristic cars, robots, and drones, brands are pushing the envelope when it comes to defying design conventions. And this year, the Pixability team hasRead more “CES 2015: Innovative Technology Pairs Well With Solid YouTube Strategy”
Poo Puns, Pizza, and Romance: YouTube Brand Videos of the Week
Beats by Dre teams up with some Kardashians to promote their personal brand of selfie, Dick’s Sporting Goods strives for sentiment, and Pizza Hut takes a bold, self-deprecating look at their own product – all in Pixability’s latest and greatest YouTube Brand Videos of the Week. 1. The Hoop Why it works: Dick’s Sporting GoodsRead more “Poo Puns, Pizza, and Romance: YouTube Brand Videos of the Week”
Unicorns, Tasers, and Holiday Cheer: YouTube Brand Video Analysis
There are a million different ways for a brand to tell their story. This week Kate Upton slays dragons, Wil Wheaton and Newcastle firmly embrace YouTube, and a few other brands get in the holiday spirit. There’s something for everyone in our latest YouTube Brand Videos of the Week. 1. Security – TV Commercial |Read more “Unicorns, Tasers, and Holiday Cheer: YouTube Brand Video Analysis”
Fashion-related content on YouTube has accumulated a total of more than 15 billion views. Though we’ve seen fashion brands make strides on YouTube this year, generating a 200 percent increase in video views since 2013, most fashion brands have failed to fully optimize their YouTube presence. Pixability analyzed the YouTube competency of the top luxuryRead more
Black Friday/Cyber Monday YouTube 2014
The 2014 holiday retail season kicked off this year with a bang during Thanksgiving week’s annual Black Friday and Cyber Monday. This year, YouTube was a central part of the fray. After all the dust settled following weekend sales, Pixability compiled data around the top 100 retail brands who showed up to this year’s holidayRead more “Black Friday/Cyber Monday YouTube 2014”
Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising
On November 17th, the industry’s most prominent brands, agencies, and publishers gathered in Bonita Springs, Florida for the 2014 Future of Programmatic Summit, hosted by Digiday. Amidst the stratospheric rise of programmatic online media buys, somehow the key issues of transparency, ad fraud, and viewability have deftly managed to slip through the cracks—until now. Digiday’sRead more “Tackling Transparency, Talent, Ad Fraud, and Viewability in the Age of Programmatic Advertising”
From Burberry to McDonald’s & everything in between: YouTube Video Analysis
YouTube videos aren’t always re-purposed television commercials. In fact, usually they shouldn’t be. Burberry’s latest four-minute video conveys the perfect luxury holiday tone, while McDonald’s is effectively leveraging YouTube to dispel myths about its food. Brands can tell a full story on YouTube, unlike on television. Skeptical? Watch this week’s Videos of the Week. 1.Read more “From Burberry to McDonald’s & everything in between: YouTube Video Analysis”
Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week
Competition is fierce around the holidays, as marketers across industries aim to take advantage of consumer excitement with new seasonal content. This Halloween is no exception, with brands from Crest to Ford vying for the spotlight. Or take Gap, who chose to bypass costumes and candy and jump right to turkey and mistletoe instead. HereRead more “Spooky Pranks, Candy & Mistletoe – YouTube Branded Videos of the Week”
Programmatic, YouTube, & the New Media Landscape
Today we made a major announcement around programmatic technology, Pixability, and YouTube. Before I discuss why we changed the YouTube media buying equation, I’d like to share some recent industry news that highlights some of our motivations here at Pixability. It’s “TV Land” time for TV. When the CEO of Omnicom Media Group advises theRead more “Programmatic, YouTube, & the New Media Landscape”