Brands are getting more creative than ever when it comes to YouTube advertising. Take Air New Zealand, for example: an airline who re-created Middle Earth (the fantasy home of Bilbo the Hobbit) for their latest commercial, or Swedish furniture powerhouse IKEA, who gave a nod to “The Shining” in its latest Halloween-themed YouTube ad. CheckRead more “Air New Zealand Heads to Middle Earth; IKEA Parodies "The Shining" – YouTube Video Analysis”
Author Archives: Ellen Flaherty
Who doesn’t love CHANEL No. 5 & Netflix? YOUTUBE VIDEO ANALYSIS
You’ve heard of CHANEL No. 5, yes? Perhaps that’s because this luxury brand is doing all the right things when it comes to marketing (and YouTube video). This week, our Branded YouTube Videos of the Week series continues this week with five new Pixability video picks. Pixability is full of YouTube-Certified experts who know theRead more “Who doesn’t love CHANEL No. 5 & Netflix? YOUTUBE VIDEO ANALYSIS”
KMART, SPEED STICK, AND SAMSUNG: OH MY! YOUTUBE VIDEO ANALYSIS
Kmart, Samsung, Speed Stick, Gatorade, and PUMA are producing fantastic YouTube ads. Read this week’s YouTube Brand Videos post to learn what these market leaders are doing right, and where there is still room for improvement. 1. Kmart: Not a Christmas Commercial Why it works: Points out how ridiculous Kmart is being, but the useRead more “KMART, SPEED STICK, AND SAMSUNG: OH MY! YOUTUBE VIDEO ANALYSIS”
Help Vote Pixability Into A SXSW 2015 Speaking Slot
South by Southwest (SXSW) is a big deal. Some of the most brilliant minds across a variety of industries gather each March in Texas to spread the latest thought-leadership and insights that will set the stage for the year to come. And we need your help winning a speaking slot in the 2015 SXSW program.Read more “Help Vote Pixability Into A SXSW 2015 Speaking Slot”
Monopoly and YouTube have more in common than one might expect. In fact, last week at Reel Video Summit 2014, Pixability laid out six reasons why lessons learned during childhood Monopoly games are applicable to YouTube marketing. Brands, agencies, independent creators, YouTube advertising and marketing companies, and members of the media came together for ReelSEO‘s two-dayRead more
Google I/O 2014: Google wants to own the living room. And your wrist.
If you still think of Google as primarily a search engine company, you’re missing most of the story. The search giant now provides products and technology components for most aspects of our digital lives, not least for the consumption of video. This became clear to the attendees of I/O, Google’s annual developer conference that tookRead more “Google I/O 2014: Google wants to own the living room. And your wrist.”
Introducing Pixability’s New Consumer Electronics YouTube Industry Study
Those of you who follow Pixability on social media and at industry events will recall that we released our Beauty on YouTube study earlier this year; a report focused on how vloggers and other independent content creators are controlling the beauty conversation on YouTube. This week, Pixability released its latest industry vertical study: Consumer ElectronicsRead more “Introducing Pixability’s New Consumer Electronics YouTube Industry Study”
Put A Spell on Your YouTube Audience, and Make Them Yours
Storytelling is really the key to capturing your audience’s attention. Because telling a good story—no matter what the subject matter may be—casts a spell over your viewers by creating an emotional connection. I’ve seen a lot of content producers get distracted by production mumbo jumbo. Don’t make this mistake. Lose anything and everything that isn’t advancingRead more “Put A Spell on Your YouTube Audience, and Make Them Yours”
Last week in New York, the brand discussion around YouTube changed forever. And that’s a big deal. Why? Because at ÜberTube 2014 Brand Summit—the first event of its kind—Pixability backed up the potential of YouTube for brand marketers with numbers. Real numbers. Done right, YouTube can outperform even display advertising. And television? Yup, that too.Read more
How Mobile Changes Ad Viewership on YouTube | Part 2
Last week, I discussed how the shift in viewing behavior has had a huge impact on online video consumption. This week we will look at how YouTube ads work differently on mobile devices and share recommendations for YouTube marketers who want to optimize their strategy for mobile. Mobile viewers skip ads more often Our analysis ofRead more “How Mobile Changes Ad Viewership on YouTube | Part 2”