At SXSW 2013, Pixability turned the YouTube and video marketing world upside down with a blunt, no-holds-barred presentation that attacked the notion of viral video. It was considered by many to be the best presentation at this prestigious event. As you know, we shared the event video and materials with our Pixability community. For nextRead more “Vote For YouTube Presentations At SXSW 2013”
Author Archives: Ellen Flaherty
Today, we released our study The Top 100 Global Brands: Key Lessons for Success on YouTube. In a previous post, I discussed the motivation for the study, so I’m not going to reproduce it here. (Sorry SEO aficionados.) I also decided to break a marketing rule: I made the report available ungated. (Sorry landing pageRead more
Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)
Last week, Google made a surprise announcement introducing Chromecast, its latest attempt to conquer your living room. Chromecast is a tiny dongle (retailing for just $35) that lets you wirelessly stream video to any TV with an HDMI input. Having learned from its multiple failed attempts at establishing a foothold in digital TV, Google radicallyRead more “Google’s Brilliant Move: How Chromecast Will Change TV (and YouTube)”
Motivation for the YouTube Study As some of you have seen, we are in the process of wrapping a study of the top 100 global brands and how they use YouTube. The study represents one of the most thorough and comprehensive reports on the use of both YouTube and online video by the top 100Read more
Tutorial videos are extremely popular on YouTube. Many people regularly use the video platform to educate themselves and solve everyday problems. The beauty sector on YouTube is particularly strong when it comes to tutorials and educational content. Thousands of channels offer in-depth makeup tips, suggestions for new looks, and helpful product reviews. Ironically, most ofRead more
Pixability, Quad/Graphics, And YouTube Convergence
Today, a big, classic media house bet on YouTube. Quad/Graphics, arguably a major player in traditional print and direct media, is making a bold and major push into YouTube. So what’s going on with the company that prints some of the most famous magazines and nearly all the top catalogs? For some time now, they’veRead more “Pixability, Quad/Graphics, And YouTube Convergence”
The Myth Of Viral Video At SXSW 2013
Everyone wants a viral video, right? Why not? Becoming a YouTube sensation can lead to stardom. Just ask Karmin or Justin Bieber. But it’s a double-edged sword and it cuts both ways, as Miss Teen Delaware recently found out. Many businesses however, are in search of the elusive viral video. It may have helped BlendTech,Read more “The Myth Of Viral Video At SXSW 2013”
Mythbusting: Engineering A Viral Video
Ring… “Good afternoon, this is Pixability, how may we help you?” “I’d like to make my video go viral.” Stop. I wish I were making this conversation up, except that I hear it with my sales team all the time. I’ve even heard it from reputable agencies. Occasionally (but definitely not here at Pixability), I’veRead more “Mythbusting: Engineering A Viral Video”
No YouTube Ad Targeting Plan? Time To Rethink Your Strategy
Advertising on YouTube isn’t always simple science. If you’re not thoughtfully targeting your audience, you could actually end up inspiring a negative reaction to your brand. Take this recent example we discovered: You obviously wouldn’t advertise an adult-only product during children’s programming, and YouTube hasn’t changed this. Unfortunately, we see these kind of mistakes onRead more “No YouTube Ad Targeting Plan? Time To Rethink Your Strategy”
Marketing Trumps Special Effects On YouTube
Pixability VP of Marketing Rob Ciampa recently spoke to the FutureM 2012 audience about the harsh truths marketers are dealing with when it comes to video and social media marketing. Many aren’t seeing the return on investment for expensive, high production value videos. What’s worse, AdWords is often misused and becomes less effective for marketersRead more “Marketing Trumps Special Effects On YouTube”