Yesterday, Advertising Age featured a story about Dollar Shave Club’s One Wipe Charlies. One Wipe Charlies are flushable wet toilet paper, commonly referred to in most households as “butt wipes.” You may remember Dollar Shave Club from their viral video a few years back featuring their CEO, Mike Dubin and announcing their new product asRead more “Viral Video Redux At FutureM”
Tag Archives: Engineering a Viral Video
Mythbusting: Engineering A Viral Video
Ring… “Good afternoon, this is Pixability, how may we help you?” “I’d like to make my video go viral.” Stop. I wish I were making this conversation up, except that I hear it with my sales team all the time. I’ve even heard it from reputable agencies. Occasionally (but definitely not here at Pixability), I’veRead more “Mythbusting: Engineering A Viral Video”