Skip to content

NEW LAUNCH: The 2026 YouTube & CTV Media Agency Survey

Pixability
Pixability

78% of digital marketers include digital video to drive additional reach for linear TV campaigns.

By Pixability
August 7, 2020

Share

Up next:
YouTube is the sleeping giant in Connected TV, with around 15% of YouTube ad views occurring on living room screens.

Shifting budget from linear TV buys is a smart strategy to drive efficient reach.