Many advertisers still miss important steps when it comes to brand suitability on YouTube, which leads to them supporting creators that don’t align with their brand. This e-book gives every agency or brand marketer some simple best practices to ensure brand suitability on YouTube at every stage of a campaign.

500M

hours of video content uploaded to YouTube every minute

3

levels of brand suitability for ad-eligible content on YouTube

100%

brand safe and suitable YouTube campaigns are within reach

Today, brand suitability is no longer just about protecting your brand, but is about how advertisers can proactively decide what type of content creators they support with ad dollars.

Ensuring Brand Suitability on YouTube | 2021