Industry Insight

How We Watch Now: U.K. Consumer Streaming Habits on YouTube and Other Connected TV Platforms

An Insights Study From Pixability

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Get Insights Into How U.K. Consumers Are Watching YouTube & Connected TV Platforms

To understand the massive shift in how consumers are thinking about and watching digital video content, especially YouTube and Connected TV platforms, we conducted an online survey of consumers across the United Kingdom. Armed with this report, advertisers can better understand how their target audiences are engaging with YouTube and other CTV platforms, and drive a greater impact with their video advertising strategies.

94%

of U.K. consumers say they watch YouTube, giving it the largest reach of all streaming video platforms in the U.K.

64%

of U.K. consumers that have a TV subscription plan on unsubscribing within a few years

77%

of U.K. adults are watching YouTube on TV Screens

94% of U.K. adults say they watch YouTube, making it a critical platform for advertisers to reach their audiences. U.K. audiences are watching YouTube at higher rates than audiences in the United States, where 87% of adults say they watch YouTube.
How We Watch Now: U.K. Consumer Streaming Habits on YouTube and Other Connected TV Platforms |

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