Sports fans are flocking to watch their favorite content on YouTube

To help advertisers reach and engage this massive audience, Pixability’s insights team took a deep dive into the sports category on YouTube to uncover how the sports category has evolved, what content resonates most with viewers, and what brands can do to make an impact through sports content on YouTube.

1T

Views of Sports Content on YouTube

20%

Year-over-year Growth from 2020-2021

57%

Of the Most Viewed Sports Content were Highlights Videos

The sports space is larger than 18 of the 26 major content categories on YouTube. That’s more views than even fashion, automotive, and healthy living — all wildly popular YouTube categories in their own right.

Sports on YouTube | 2022