Press Release

Pixability Accepted into Rigorous Facebook Marketing Partner Program


Pixability Accepted into Rigorous Facebook Marketing Partner Program

Facebook Badge confirms Pixability’s video advertising technology meets the highest standards of excellence to execute high-performing Facebook video campaigns

Boston, MA — Oct. 30, 2017 — Video advertising technology company Pixability today announced it has been accepted into the Facebook Marketing Partner Program. Facebook’s coveted Partner Badge affirms that Pixability’s ad tech meets the highest standards of excellence to drive video advertising performance, and that Pixability has a proven track record of enabling advertisers to achieve campaign success on Facebook. In order to gain acceptance into the program, every company must undergo a rigorous review process.

The formation of the Facebook Marketing Program is indicative of Facebook’s growing third party ecosystem; the goal of the program is to enable marketers to easily find the highest-caliber technology partners that meet their business needs. As video becomes an increasingly large focus on Facebook — demonstrated by the platform’s dedicated Watch tab, and major investments in original video content — official global partners that offer advertisers dedicated video expertise will become ever more important.

As validated by Facebook, Pixability’s video ad technology equips advertisers with the data-driven insights, and targeting and optimization technology needed to plan, buy, and report on high-performing video campaigns across Facebook and Instagram, (in addition to Pixability’s offerings across the other top social video platforms).

“We have long trusted the Pixability platform to execute video ad campaigns for PUMA across YouTube, Facebook, and Instagram, and have seen significant performance gains from running our social video campaigns through a single technology platform,” said Renata Andersen, Senior Media Manager at PUMA. “Pixability’s insights set us up for success in the planning stages, the optimization technology ensures high performance throughout a campaign, and the reporting dashboard lets us compare our performance across video platforms in real-time.”

“Pixability has achieved measurable success on Facebook for our brand and agency customers, and receiving Facebook’s Badge further verifies the quality of our technology solution, and the depth of our video expertise,” said Pixability Founder and CEO Bettina Hein.

Pixability’s data-driven approach to video advertising is independently verified by partnerships with Moat, the YouTube Measurement Program, Nielsen, Millward Brown, Placed, and other third parties. Pixability’s portfolio of global media agencies and their brand clients includes Blue 449, MEC, Puma, Jaguar, and Johnston & Murphy. For more information about Pixability’s video advertising technology, visit www.pixability.com.

About Pixability

Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, Twitter, Snapchat, and Spotify. Pixability’s self service software solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.

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