Pixability Selected As One Of First Partners In New YouTube Measurement ProgramJune 23, 2017
YouTube’s process confirms Pixability provides quality of data and measurement for brand and agency advertisers
Boston, MA – June 23, 2017 – Video advertising technology company Pixability today announced it has been selected as one of the first partners within YouTube’s new Measurement Program. The certification ensures that companies using the YouTube API Services are providing consistently verified YouTube measurement data. Combined with Pixability’s recent partnership with Moat, which incorporates Moat’s advanced viewability and attention measurement into Pixability’s solution, Pixability customers now have access to the most comprehensive approach to measurement accuracy and clarity for their video campaigns.
Pixability is one of the first six technology companies to be granted the seal of approval to participate in the program, a result of a certification process performed by Google. As a member, Pixability’s proprietary video metrics derived from YouTube’s data are confirmed to carry the highest quality methodology, accuracy in calculations, and clarity in metric definitions.
“As advertisers continue to shift their media dollars toward premium online video platforms, it has never been more important to provide them with technology to accurately understand and target their audience,” said Bettina Hein, Pixability Founder and CEO. “Pixability is excited to partner with YouTube in its new Measurement Program to continue to help our brand and agency customers use data to make more informed media allocation decisions.”
Pixability’s data-driven approach makes video ad campaign management simple and effective, and unlocks the potential of unified, KPI-driven video advertising across platforms. Pixability’s customer portfolio of global media agencies and their brand clients includes Blue 449, Carat, iProspect, and MEC. For more information about Pixability’s video advertising technology, visit www.pixability.com.
Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, Twitter, and Snapchat. Pixability’s solution empowers advertisers to activate video at every stage in the consumer journey in order to deliver impactful business results. Pixability provides sophisticated targeting, automated media execution, and verifiable viewability and placements across premium video platforms. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.