The holidays are coming early to direct response marketers on YouTube. The platform recently announced an important update to its inventory, making YouTube ads in the living room more shoppable by expanding video action campaigns to Connected TV devices. Now, marketers that want to drive down-funnel results like online purchases or leads can include videoRead more “Making TV Screens Shoppable With YouTube Video Action Campaigns”
Tag Archives: engagement
The Top 100 Brands are Maturing on YouTube [Infographic]
Following last year’s popular Top 100 Brand analysis, we powered our software to identify how this year’s Top 100 Brands (according to Interbrand) are performing on YouTube, in comparison to last year’s crop. In our analysis of viewership, engagement, publishing strategy, and presence (Pixability’s metric of average number of channels and subscribers per brand), weRead more “The Top 100 Brands are Maturing on YouTube [Infographic]”
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
