As has been reported at nauseam, TikTok faces a possible ban in two days that would come as a result of the bipartisan measure, The Protecting Americans from Foreign Adversary Controlled Applications Act, which requires TikTok’s Chinese owner, ByteDance, to sell the platform to an American company by January 19th. With two of TikTok’s highest-rankingRead more “It’s the Friday Before the TikTok ban – Do You Know What Your Contingency Plan is?”
Tag Archives: YouTube
Honoring Martin Luther King Jr. Through Inclusive Media
As we celebrate Martin Luther King Jr. Day, we are reminded of his unwavering commitment to justice, equality, and the power of representation. Dr. King’s vision of a world where people are judged by the content of their character resonates deeply today, especially in the advertising industry where we shape societal perceptions with every impressionRead more “Honoring Martin Luther King Jr. Through Inclusive Media”
Inclusive Media Initiative Creator Q&A: Tiffany Yu
Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. We are honored to feature @imtiffanyyu, an advocate bridging the AAPI and disability communities. Her inspiring work highlights the power ofRead more “Inclusive Media Initiative Creator Q&A: Tiffany Yu”
Inclusive Media Initiative Creator Q&A: Miss Ibarra
Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. YouTube has historically been a fabulous place to get gift ideas, general inspiration and DIY content. We had the pleasure of interviewing @MissIbarrasWorldArt, one of our fabulous Inclusive Media Initiative Creators who was formerly an elementary school teacher but whoRead more “Inclusive Media Initiative Creator Q&A: Miss Ibarra”
Inclusive Media Initiative Creator Q&A: Carmen Quintanilla Gollihar
Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Carmen Quintanilla Gollihar”
Inclusive Media Initiative Creator Q&A: Steffany Strange
Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Steffany Strange”
The discontinuation of Video Action Campaigns (VAC) on YouTube — and what that means for you
As announced, starting in March 2025, Google will discontinue VAC and integrate its features into the Demand Gen offering. VAC has traditionally been a valuable tool for advertisers to enhance lower-funnel performance in YouTube ads. If you’re curious about how this change impacts you, we’re here to help you navigate the transition. This change comesRead more “The discontinuation of Video Action Campaigns (VAC) on YouTube — and what that means for you”
3 Tips to Maximize Your Holiday Content Strategy on YouTube
While it may feel early to start thinking about the holidays, many brands are busy planning their end-of-year content strategies to reach holiday shoppers and maximize sales. And as nearly 80% of consumers say they use YouTube for shopping and/or browsing, YouTube is one platform brands can’t afford to skip this holiday season. There wereRead more “3 Tips to Maximize Your Holiday Content Strategy on YouTube”
3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey
YouTube plays a pivotal role in holiday shopping, emerging as a dynamic and influential platform that significantly impacts consumer behavior and purchasing decisions. The platform transforms holiday shopping from a transactional experience into an immersive journey, where individuals find inspiration, make well-informed decisions, and feel a sense of camaraderie, elevating its importance as a catalystRead more “3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey”
Cooking & Cultural Holiday Targeting on YouTube
As winter holidays approach, YouTube is a hub for viewers seeking entertainment, connection and cooking inspiration. Harnessing the power of YouTube’s holiday traffic this season to drive campaign outcomes and connect with engaged viewers at a time when they are most active online. View our Cooking & Cultural Holiday Targeting on YouTube one pager toRead more “Cooking & Cultural Holiday Targeting on YouTube”
