Tag Archives: YouTube

With sustainability being such a crucial focus in recent years, many global brands have begun measuring their corporate carbon emissions. The combination of new carbon reporting regulations plus growing expectations from consumers have pressured brands to start actively working towards decarbonizing.  It’s important to note upfront that media emissions are defined as those generated byRead more “Sustainability Beyond Media Carbon Emissions: The Basics for Starting to Measure Carbon Emissions on YouTube”

I recently had the chance to attend the 4A’s Decisions conference in Minneapolis, centered around the timely theme: “Data Informs, Creativity Delivers.” The energy was electric, the conversations were bold, and the insights—from both agency and tech leaders—felt urgent in today’s rapidly shifting landscape. Here’s what I walked away with: Navigating the AI Age AIRead more “Data Informs, Creativity Delivers at 4A’s Decisions, MN”

Everyone knows that Connected TV (CTV) is transforming how we consume (and even define) traditional television, and advertiser budgets have started shifting accordingly. But what many still don’t realize is that YouTube is the No. 1 CTV platform in terms of reach, surpassing all other major players in the space, including Netflix, Hulu, Prime, andRead more “The Future of TV is Here, and It’s YouTube”

Nearly a decade ago, I met someone who would go on to shape Pixability’s Customer Success organization. Colette Schirmer has brought brilliance, grit, and heart to everything she touches—from leading holding company partnerships and with top brands across YouTube, to helping shape the culture and strategy at Pix. Watching her grow into an executive leaderRead more “Celebrating Women’s History Month: An Interview with Colette Schirmer”

This Women’s History Month, I’m thrilled to spotlight Heather Peterson, a powerhouse in YouTube organic strategy, and brand channel management at Pixability. I’ve had the privilege of working with Heather 9.5 years, and it has been an absolute joy working alongside her at Pixability and as an editor of a couple of YouTube Channels forRead more “Celebrating Women’s History Month: An Interview with Heather Peterson”

March is Women’s History Month, a time to celebrate the achievements of women across industries and inspire the next generation of leaders. At Pixability, we are proud to be founded by a visionary entrepreneur who has paved the way for innovation in digital video advertising. We sat down with our founder, Bettina Hein, to discussRead more “Empowering Women in Tech & Entrepreneurship: A Conversation with Bettina Hein”

Last week, Manchester (UK) hosted its first-ever Mad//UpNorth event and I must say, the energy was electric. The sense of regional pride was palpable, and it’s clear that Manchester, and the North more broadly, has become a real powerhouse in the UK’s media industry. With representation from some of the biggest brands, agencies, creators, adRead more “Mad//UpNorth: Manchester Makes Its Mark”

With all of the recent uncertainty surrounding TikTok, and with more advertisers incorporating YouTube Shorts into their ad strategies every day, it’s time we clear up some burning questions about the high-level similarities and differences between these two leading short-form platforms.  Let’s first discuss some of the features that TikTok and Shorts have in common.Read more “TikTok vs. YouTube Shorts: Breaking Down the Basics”