Adjusting to Big Shifts in YouTube Advertising in 2024

An April 2024 article in the Washington Post called YouTube “the most consequential technology in America,” because it’s now not only the top video platform but also the most viewed platform on Connected TVs and was used to help build ChatGPT. But how should agencies approach YouTube strategy for their clients with all the major shifts happening on the platform?

Matt Duffy



Erin Mullaney

Media Director

Connelly Partners

Amy Pacheco

Manager, Media Tech & Data