Brand Safety and Suitability on YouTube: GARM Identifies Strategies to Drive Performance
September 22, 2021
Jackie Paulino
Chief Product Officer
Pixability
John Montgomery
EVP, Brand Safety
GroupM
Rob Rakowitz
Initiative Lead
GARM
This recording from our September 2021 Adweek Webinar discusses the balance advertisers need to strike between safety, suitability, and performance, and covers a recent study conducted by Pixability in conjunction with GARM.