How Agencies Should Use The New GARM Framework To Shift Their Thinking About Brand Safety, Suitability, and Advertising Performance

This session from the May 2021 Brand Safety Summit discusses the results from a landmark GARM report that shows real data around levels of safety on major platforms including Facebook, Twitter, and YouTube. You'll also learn about the survey data from 177 media agencies on their perceptions of brand safety vs. suitability. Listen in as some of the industry’s top brand safety experts, including leaders from GARM, GroupM, Google, and Pixability discuss how brands and agencies should be thinking about brand safety, suitability, and performance.

Rob Rakowitz

Initiative Lead


John Montgomery

EVP, Brand Safety


Danielle Wolinsky

Global Head, YouTube Ads Buying Experiences