Apr. 19, 2021

How Saucony Drives Reach and Purchase Consideration on Connected TV

To help power the launch of its new Endorphin Collection running shoes, Saucony worked with its agency iProspect to tackle this CTV challenge. The results demonstrated CTV’s ability to drive reach and purchase consideration. Watch the webinar now for a discussion with the architects of the Saucony campaign, on how the team built a winning CTV strategy across YouTube, Amazon Fire TV, and Roku.

Grace Smith

Digital Marketing Manager

Saucony

Amie Crawford

VP, Group Account Director

iProspect

Theresa Go

VP, Platform Partnerships

Pixability