Key YouTube Strategies for 2024: Insights From a New Study of Agency Leaders

It’s been an exciting year in the streaming video advertising space, and YouTube has been the focus of many conversations. From brand suitability questions to YouTube’s status as a CTV platform and supporting diverse creators, there’s a lot to unpack. How are recent innovations at YouTube changing how ad agencies and brands use the platform to drive results?

Matt Duffy



Tam Alesi


Mediaplus Group

Jessica Goon


Tate's Bake Shop