Optimize Audiences on YouTube and CTV To Drive Business Outcomes

As streaming video consumption grows exponentially, many advertisers are challenged to find their audiences efficiently on connected TV and YouTube. On top of this, they need to drive and measure real ROI on video campaigns and make sure they’re brand-suitable. Hear what it takes to optimize your YouTube and CTV audiences around business outcomes. You’ll find out: The impact of recent drastic changes in video consumption, how to effectively build new audiences and re-create existing audiences on YouTube and CTV, and the best ways to ensure brand suitability on YouTube and CTV.

Rob Norman

Former Chief Digital Officer


Moe Chughtai

Product Lead, Headof Advanced TV


Jackie Swansburg Paulino

Chief Product Officer