The New Rules of Brand Building

There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building. This webinar was broadcast at the Connected TV Advertising Brand Suitability Summit, presented by VideoNuze and sponsored by Pixability.

Yale Cohen

EVP, Global Digital Standards

Publicis Media

Chelsea Jenkins

Director, Cultural and Inclusive Marketing

Kellogg Company

Jackie Swansburg Paulino

Chief Product Officer


Larry Jenkins

Founder and CEO

Alpha Precision Media