What Every Agency Should Know About Brand Suitability, Safety, & Performance on YouTube

Presented virtually and in-person at the 614 Group's Brand Safety Summit on Nov. 4, 2021, this event highlights data from Pixability's recent study on brand suitability, safety, and performance on YouTube. Introduced by CEO David George, GARM Initiative Lead Rob Rakowitz leads the discussion and highlights YouTube's efforts to preserve advertiser safety on its platform, and how advertisers should approach suitability on YouTube while balancing efficiencies, scale, and performance.