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YouTube Guide:
Ad Campaign Types
Ad Campaigns Summary
| Campaign Name |
Campaign Description |
Campaign KPIs |
Ad Formats |
|
Live Streaming YT TV
|
Subscription-based live TV streaming service offering access to major broadcast and cable networks |
High Impact, VCR |
|
|
Demand Gen
|
A long-term marketing tactic that drives consumers down the marketing funnel to convert leads by leveraging both video & display creative in one campaign |
Conversions, Views, CPV |
|
|
Target Frequency
|
Advertisers set an average number of times per week or per month that viewers will see ads |
Reach, Frequency |
|
|
Video Ad Sequencing
|
Series of ads in a specific order to tell a more tailored story |
Frequency, Storytelling |
|
|
Video Reach
|
Short-form videos to maximize brand awareness via unique audience reach and higher CPM |
Reach, Impressions |
|
|
Video View
|
Multi-format videos to mix & match your content and test where each performs best |
Views, CPV |
|
