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YouTube Guide:
Ad Targeting Tactics
Contextual Targeting Tactics
| Tactic Name |
Tactic Description |
Tactic KPIs |
Ad Formats |
|
Topics Targeting
|
Ads run on content matching chosen categories |
Impressions/Reach, Brand lift/recall |
|
|
Keyword Targeting
|
Ads show alongside content containing certain words |
CPC, CTR, Engagement Metrics |
|
|
Placement Targeting
|
Ads appear on hand-picked YT channels, videos, apps, or websites |
VTR, Brand Suitability, Engagement |
|
|
YouTube Select
|
Gives brands access to premium content across top-performing categories & audiences |
Viewability Rate, VCR |
|
