A recent report by a third-party firm stated claims about the amount of in-violation impressions that run on the Google Video Partner (GVP) network. However, this report used unreliable sampling and proxy methodologies, leaving these claims unfounded. At Pixability, we are committed to providing our clients with the highest level of brand safety, brand suitability,Read more “Addressing Unreliable Claims About YouTube and the Google Video Partner Network”
Author Archives: Courtney Colonna
Pixability Supports Pride Month With Annual Steps to Stonewall Challenge
Pixability is extremely proud to support the LGBTQIA+ community during Pride Month – and every month. To show our support, we are once again participating in the Steps to Stonewall Challenge. Developed internally by our driven Culture Committee, Pixability’s Steps to Stonewall Challenge remembers and honors the 1969 Stonewall Uprising in Manhattan. The uprising occurredRead more “Pixability Supports Pride Month With Annual Steps to Stonewall Challenge”
How to Keep Your Campaigns Brand Suitable in a Growing Creator Economy
To connect with consumers today, you must create authentic and genuine content. And this means working with creators. The creator economy has grown nearly 120% in the last two years, which is great news for brands as this authentic content attracts views and engagement and drives sales. We expect creator and influencer marketing to growRead more “How to Keep Your Campaigns Brand Suitable in a Growing Creator Economy”
Pixability Supports Pride Month This Month- And Every Other Month
As we begin the month of June, Pixability is proud to share our support for the LGBTQIA+ community this month – and every month. To celebrate Pride Month, we will be highlighting quotes and content from members of the community on our social media pages, participating in our annual Steps to Stonewall Challenge, and leadingRead more “Pixability Supports Pride Month This Month- And Every Other Month”
Meet the Pixers – Jay Henry
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Jay Henry, our Director of Engineering. Tell us a little bit about your background: In 1984 my family purchased a new Apple IIc computer and after much pleading my parents boughtRead more “Meet the Pixers – Jay Henry”
Is YouTube Missing from Your CTV Strategy? Here’s Why You Should Have FOMO
What is YouTube CTV and how is it different from YouTube TV? What exactly is YouTube CTV? YouTube CTV is a version of YouTube optimized for TVs and other large screens. It can be accessed through smart TVs, streaming devices like Apple TV and Roku, and even gaming consoles. Once connected, viewers can browse andRead more “Is YouTube Missing from Your CTV Strategy? Here’s Why You Should Have FOMO”
Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. As a result, this shifting consumer behavior is also causing advertisers to rethink their Linear TV ad investments. In fact, Linear TV ad spending fellRead more “Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach”
Leveraging ChatGPT to Find Suitable Content at Scale
Since its November release, there has been a ton of buzz about ChatGPT. There are some who say that it will change the world and many who think it is certainly going to change a variety of businesses by automating many jobs. At Pixability, we leverage this AI to help us solve complex problems onRead more “Leveraging ChatGPT to Find Suitable Content at Scale”
Meet the Pixers – Chelsea Trim
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Chelsea Trim, our Data Artist. Tell us a little bit about your background: After finishing college in Boston I began my career in hospitality marketing and picked up an interest inRead more “Meet the Pixers – Chelsea Trim”
4 Tips to Help Financial Services Advertisers Maximize their YouTube Investments
Let’s face it, just like managing our own personal finances, managing an advertising budget is challenging. But, the good news is that many consumers turn to YouTube for tips and tricks on personal finance, also making YouTube an excellent investment for Financial Services advertisers. Here is a quick look at the Financial Services space onRead more “4 Tips to Help Financial Services Advertisers Maximize their YouTube Investments”
