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Introducing GenAI Contextual Segments for YouTube advertising

It’s the Friday Before the TikTok ban – Do You Know What Your Contingency Plan is?

By: Matt Duffy, CMO As has been reported at nauseam, TikTok faces a possible ban in two days that would come as a result of the bipartisan measure, The Protecting Americans from Foreign Adversary Controlled Applications Act, which requires TikTok’s Chinese owner, ByteDance, to sell the platform to an American company by January 19th. WithRead more “It’s the Friday Before the TikTok ban – Do You Know What Your Contingency Plan is?”

Honoring Martin Luther King Jr. Through Inclusive Media

As we celebrate Martin Luther King Jr. Day, we are reminded of his unwavering commitment to justice, equality, and the power of representation. Dr. King’s vision of a world where people are judged by the content of their character resonates deeply today, especially in the advertising industry where we shape societal perceptions with every impressionRead more “Honoring Martin Luther King Jr. Through Inclusive Media”

Inclusive Media Initiative Creator Q&A: Tiffany Yu

Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. We are honored to feature @imtiffanyyu, an advocate bridging the AAPI and disability communities. Her inspiring work highlights the power ofRead more “Inclusive Media Initiative Creator Q&A: Tiffany Yu”

Inclusive Media Initiative Creator Q&A: Miss Ibarra

Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. YouTube has historically been a fabulous place to get gift ideas, general inspiration and DIY content. We had the pleasure of interviewing @MissIbarrasWorldArt, one of our fabulous Inclusive Media Initiative Creators who was formerly an elementary school teacher but whoRead more “Inclusive Media Initiative Creator Q&A: Miss Ibarra”

Unlocking Next-Level YouTube Targeting with GenAI Contextual Segments

At Pixability, we’ve always been passionate about eliminating wasted impressions on YouTube by making our targeting smarter, more effective, and more precise. Today, we’re thrilled to introduce our latest innovation: GenAI Contextual Segments (GCS). This powerful new product represents a leap forward in how advertisers can curate and target on YouTube. Powered by cutting-edge GenAIRead more “Unlocking Next-Level YouTube Targeting with GenAI Contextual Segments”

Inclusive Media Initiative Creator Q&A: Joseph Harwood

Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. It’s Q4, and we all know what that means: wrapping up projects, holiday shopping, and planning those New Year’s resolutions! As you’re diving into holiday shopping, consider supporting diverse creators on YouTube with gifts that inspire. Meet Joseph Harwood, anRead more “Inclusive Media Initiative Creator Q&A: Joseph Harwood”

Inclusive Media Initiative Creator Q&A: Karmen Huerta

Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Karmen Huerta”

Inclusive Media Initiative Creator Q&A: Steffany Strange

Pixability’s Inclusive Media Initiative is our mission to support diverse creators and communities on YouTube. Hispanic Heritage Month is a time to honor the rich cultures, histories, and contributions of the Hispanic and Latino communities. In the universe of YouTube, Hispanic creators are not only shaping conversations but also bridging cultural divides and inspiring audiencesRead more “Inclusive Media Initiative Creator Q&A: Steffany Strange”

3 Tips to Maximize Your Holiday Content Strategy on YouTube

While it may feel early to start thinking about the holidays, many brands are busy planning their end-of-year content strategies to reach holiday shoppers and maximize sales. And as nearly 80% of consumers say they use YouTube for shopping and/or browsing, YouTube is one platform brands can’t afford to skip this holiday season.  There wereRead more “3 Tips to Maximize Your Holiday Content Strategy on YouTube”