If you were watching YouTube’s 2026 Brandcast upfront and waiting for them to humbly pitch their place alongside linear TV — you waited in vain. YouTube CEO Neal Mohan opened with “Welcome to the YouTube era,” and the platform spent the rest of the evening proving it. Hosted by Trevor Noah (yes, that Trevor Noah,Read more “YouTube Brandcast 2026: YouTube Isn’t Competing With TV Anymore – It Is TV”
Author Archives: Courtney Colonna
Inclusive Media Initiative Creator Q&A: Rhea Mallari
Where creativity, culture, and identity come together: An interview with Rhea Mallari aka @Rheawind. At Pixability, supporting diverse voices is central to our mission through the Inclusive Media Initiative (IMI), a program designed to help brands invest in and amplify creators from underrepresented communities across YouTube. During Women’s History Month, we’re proud to spotlight creatorsRead more “Inclusive Media Initiative Creator Q&A: Rhea Mallari”
Healthy Soda Wars on YouTube: What Every CPG Advertiser Can Learn
YouTube has become the most important battleground for countless Food & Drink advertisers, and healthy soda brands are the newest competitor set vying for the rapidly expanding discovery, attention, and purchase-intent generated on the platform. Healthy soda brands are having a moment. The grocery aisle seems to be packed with a new “better-for-you” soda everyRead more “Healthy Soda Wars on YouTube: What Every CPG Advertiser Can Learn”
What CTR Can I Expect on YouTube? A Guide for Advertisers
When running ads on YouTube, one of the most important metrics advertisers look at is CTR (Click-Through Rate), or the percentage of viewers who click on your ad after seeing it. But what CTR should you actually expect on YouTube? Let’s break it down. Key Takeaways: Understanding YouTube CTR CTR measures engagement: it’s the ratioRead more “What CTR Can I Expect on YouTube? A Guide for Advertisers”
Inclusive Media Initiative Creator Q&A: The 4Everblest Family
Where creativity, culture, and identity come together: An interview with The 4Everblest Family. This Hispanic Heritage Month, the Inclusive Media Initiative is proud to celebrate The 4Everblest Family, creators who remind us what representation looks like when it’s rooted in love, resilience, and cultural pride. In a time when diverse voices are needed more thanRead more “Inclusive Media Initiative Creator Q&A: The 4Everblest Family”
Holiday Shopping Trends on YouTube: How Advertisers Can Win in 2025
Date modified: November 12, 2025 From unboxings to reviews, deal previews, and gift ideas, holiday shoppers increasingly turn to YouTube to guide their holiday purchases. The holiday season is now more than a sales event – it’s a cultural moment where brands connect with their target audience through authentic storytelling and smart video strategies. InRead more “Holiday Shopping Trends on YouTube: How Advertisers Can Win in 2025”
YouTube Trends & Insights from the 2024 US Open
YouTube Reigns as US Open Content Hub The US Open continues to be the most-watched tennis event in the US, and YouTube has become a critical arena for fan engagement, highlights, and storytelling. Looking back at last year’s tournament, several major themes emerged around how fans consumed and interacted with US Open content online. KeyRead more “YouTube Trends & Insights from the 2024 US Open”
Inclusive Media Initiative Creator Q&A: Daniel Zhu
Where creativity, culture, and identity come together: An interview with Daniel Zhu, Founder of Stance. Pixability’s Inclusive Media Initiative amplifies the voices of diverse creators, fostering representation and connection across digital media. By showcasing YouTube creators from varied backgrounds and identities, we aim to challenge stereotypes and celebrate inclusivity. Street culture has always been moreRead more “Inclusive Media Initiative Creator Q&A: Daniel Zhu”
AI-Powered Age Verification: YouTube Shifts the Safeguarding Landscape
YouTube is now testing an AI-powered age verification system in the U.S. that estimates whether users are under 18 based on account history, search behavior, and viewing patterns. Instead of relying solely on the account birthdate, the system applies teen safety measures (disabling personalized ads, activating wellbeing reminders, and limiting certain content) by default ifRead more “AI-Powered Age Verification: YouTube Shifts the Safeguarding Landscape”
YouTube Gives Advertisers More Bang for Their Buck than Meta & TikTok
Are Advertisers Undervaluing YouTube? The Per-Hour Ad Spend Story A new eMarketer report points to a surprising imbalance in how advertisers allocate media budgets across major video and social platforms. When you compare ad spend to the actual time U.S. adults spend on each platform, Meta and TikTok are monetizing their audiences far more heavilyRead more “YouTube Gives Advertisers More Bang for Their Buck than Meta & TikTok”
