2015 brought with it an interesting dynamic in the media industry — on one hand, consolidation, with an M&A uptick as the Goliaths swallow up smaller successful ad tech businesses. On the other, fragmentation, with ad tech players large and small fighting harder — and smarter — for a larger share of the digital ecosystem.Read more “Walled Garden, Millennials Lead Media Dynamic In 2016”
Author Archives: Ellen Flaherty
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
Adweek Executive Lab Rundown
Last month, Pixability and Adweek co-hosted an Executive Lab,”YouTube and Facebook in the Media Mix,” for 100+ media planners and buyers in NYC. The event focused on the evolving video ad landscape, and the issues that media planners face when planning and executing video ad campaigns for their clients. The lineup included a dynamic panelRead more “Adweek Executive Lab Rundown”
With Holidays Approaching, Retail Ad Spend Gains Momentum
Prior to the 2015 holiday season, Pixability took a closer look at how the world’s leading retailers are spending on YouTube’s skippable TrueView ads. We weren’t surprised to find TrueView spend increasing–the top 100 retail brands (as per the National Retail Federation) are on track to spend more than $41 million in Q4, 200% moreRead more “With Holidays Approaching, Retail Ad Spend Gains Momentum”
Will the industry see red over YouTube’s latest offering?
Last month saw the introduction of YouTube Red, a $9.99 monthly subscription service that allows users to watch videos offline, play videos in the background, access exclusive content from YouTube’s most prolific creators, and – perhaps most importantly – watch videos without interruptions from advertisements. YouTube Red’s concept of premium content that’s only available to payingRead more “Will the industry see red over YouTube’s latest offering?”
Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both
The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. ‘ The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to-date. The online video narrative has been fueled by the pitting of YouTube and FacebookRead more “Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both”
Ad Tech Christmas in September
YouTube announced two major features this week, Customer Match and Shopping ads. You might call this ad tech Christmas in September. Let’s unwrap both of the new features, and explain what they mean and how advertisers can take advantage of them. Customer Match marks the first time that TrueView ads can be targeted using first-partyRead more “Ad Tech Christmas in September”
Impressions on dmexco
Pixability made its debut at dmexco last week, a strategic step in our international expansion, which we officially kicked off earlier this month with our EMEA MD Chris Bennett, based out of our new London office. Our overall impression of dmexco? A well-produced, deliberate, and highly productive event, complete with flashy booths, engaging discussion, andRead more “Impressions on dmexco”
Video Views – Towards ‘best in class’
There was an interesting piece in the FT this week from Robert Cookson regarding transparency around digital video views and moves by both global publishers [ Google and Facebook ] and global advertisers [Unilever, Kellogg ] to find a solution that delivers real accountability on the dollars invested to engage consumers with video ads. ThereRead more “Video Views – Towards ‘best in class’”
Five Reasons Why YouTube Is Restricting Access to its Ad Inventory
Google announced last week that YouTube ads won’t be available for buying on Google’s own DoubleClick Ad Exchange (AdX) anymore. This means that many demand side platforms (DSPs) will effectively be prevented from buying YouTube ads. Google will now require ad buyers to use its own buying platforms, DoubleClick Bid Manager and Adwords for Video.Read more “Five Reasons Why YouTube Is Restricting Access to its Ad Inventory”
