I spent Tuesday at LA’s historic Ebell Theater for CreatorIQ Connect (partnered with YouTube), packed wall-to-wall with creators, agencies, brands, and tech folks trying to figure out where the creator economy is headed next. Left to right, Tim Sovay, Chief Partnerships Officer CreatorIQ, Subway Takes creator Kareem Rahma and Google’s Mithun Sheth, VP of Strategy,Read more “Unfiltered Lessons from CreatorIQ Connect LA”
Tag Archives: video advertising
Programmatic I/O NYC: Four Takeaways That Sounded Very Familiar
Programmatic I/O NYC is officially a wrap, and a lot of what I heard in those rooms sounded like the conversations we have at Pixability every single day. Here’s what stuck with me. 1. Reach isn’t the finish line. The opening keynote posed a challenge I loved: stop obsessing over delivery and give people anRead more “Programmatic I/O NYC: Four Takeaways That Sounded Very Familiar”
Four Big Takeaways from the YouTube360 Event at Google
This past Tuesday, we had the honor of co-hosting an event with Google at their NYC headquarters that focused on how brands are increasingly taking a 360° approach to YouTube marketing by aligning their paid, organic, and creator strategies. I left the event more energized than ever about the future of YouTube, and wanted toRead more “Four Big Takeaways from the YouTube360 Event at Google”
YouTube Just Changed How It Counts Views. Here’s What It Actually Means.
Starting August 24, Google announced that it is now counting a YouTube channel’s video views differently. A view will be counted the moment a channel’s video starts playing across all formats: long-form, live, and Shorts. This system has already been true for Shorts since 2025; now it’s everywhere. Cue the headlines about “YouTube view countRead more “YouTube Just Changed How It Counts Views. Here’s What It Actually Means.”
Brand Lift Studies: What They Are and Why They Matter
Modified on September 30th, 2026. Everything advertisers need to know on what Brand Lift Studies are, and when and how to conduct them. Impressions tell you an ad was seen. Clicks tell you someone acted. Neither tells you if your campaign changed how people think about your brand. That’s the gap brand lift studies areRead more “Brand Lift Studies: What They Are and Why They Matter”
If Your Brand Isn’t Showing Up in YouTube AI Search, Your Competitors Are
I recently searched Google for “best golf glove for grip” and “best putters for mid handicappers.” In both cases, Google’s AI overview pulled YouTube videos directly into the answer. Not from the golf brands. Not from retailers. From independent creators whose content was useful, searchable, and trusted. That’s a shift brands should start paying closerRead more “If Your Brand Isn’t Showing Up in YouTube AI Search, Your Competitors Are “
TL;DR | What Most Brands Get Wrong About YouTube
Welcome back to Pixability’s TL;DR, where we give you the down and dirty on all things YouTube advertising, all in under two minutes. Today, we’re talking about why brands need a 360° YouTube strategy. Because spoiler alert: YouTube is no longer just a place to run ads. It’s creator partnerships, with sponsored content spending onRead more “TL;DR | What Most Brands Get Wrong About YouTube”
YouTube Partnerships Hub, Explained
TL;DR: What Is The YouTube Partnerships Hub? As recently highlighted at YouTube Brandcast, creator content has become a much bigger part of how brands show up in YouTube advertising. But working with creators has traditionally required a lot of manual effort: YouTube Partnerships Hub was built to make that process easier. Put simply, it givesRead more “YouTube Partnerships Hub, Explained”
YouTube Brandcast 2026: YouTube Isn’t Competing With TV Anymore – It Is TV
If you were watching YouTube’s 2026 Brandcast upfront and waiting for them to humbly pitch their place alongside linear TV — you waited in vain. YouTube CEO Neal Mohan opened with “Welcome to the YouTube era,” and the platform spent the rest of the evening proving it. Hosted by Trevor Noah (yes, that Trevor Noah,Read more “YouTube Brandcast 2026: YouTube Isn’t Competing With TV Anymore – It Is TV”
CPM on YouTube: What It Tells Advertisers About Performance
Most marketers know CPM.Fewer understand what it means on YouTube specifically. TL;DR: What YouTube CPM is and Why it Matters CPM isn’t just a cost, it’s a signal of how efficiently you’re accessing video inventory, audiences, and attention across the platform. In practice, CPM (cost per thousand impressions) measures how much you pay for everyRead more “CPM on YouTube: What It Tells Advertisers About Performance”
