Pixability met with Cedara’s COO, Eric Shih, to talk through a highly exciting and important update to AdNetZero’s Global Media Sustainability Framework (GMSF) – the introduction of GMSF version 1.2. Zoe Zimman: Thanks so much for joining us today, Eric! To start us off, can you walk us through what exactly the GMSF is, andRead more “Cedara x Pixability Discuss: New Media Sustainability Standards”
Tag Archives: video advertising
YouTube’s Reach is Unmatched, Regardless of Age
In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”
Back-To-School Advertising 101: YouTube Best Practices
With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school. While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way: Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”
What’s Changing with Shorts Organic Views?
Effective March 31, 2025: 
Why is Pixability excited about this change? Pixability is excited about YouTube’s change to Shorts views because it aligns with the fast-scrolling, attention-driven nature of short-form content, making it easier to compare organic performance across platforms like TikTok and Instagram. The new view definition—counting as soon as a video startsRead more “What’s Changing with Shorts Organic Views?”
3 Tips to Maximize Your Holiday Content Strategy on YouTube
While it may feel early to start thinking about the holidays, many brands are busy planning their end-of-year content strategies to reach holiday shoppers and maximize sales. And as nearly 80% of consumers say they use YouTube for shopping and/or browsing, YouTube is one platform brands can’t afford to skip this holiday season. There wereRead more “3 Tips to Maximize Your Holiday Content Strategy on YouTube”
3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey
YouTube plays a pivotal role in holiday shopping, emerging as a dynamic and influential platform that significantly impacts consumer behavior and purchasing decisions. The platform transforms holiday shopping from a transactional experience into an immersive journey, where individuals find inspiration, make well-informed decisions, and feel a sense of camaraderie, elevating its importance as a catalystRead more “3 Ways to Leverage YouTube at Every Stage in the Holiday Shopping Journey”
Cooking & Cultural Holiday Targeting on YouTube
As winter holidays approach, YouTube is a hub for viewers seeking entertainment, connection and cooking inspiration. Harnessing the power of YouTube’s holiday traffic this season to drive campaign outcomes and connect with engaged viewers at a time when they are most active online. View our Cooking & Cultural Holiday Targeting on YouTube one pager toRead more “Cooking & Cultural Holiday Targeting on YouTube”
2024 Holiday Viewing Trends
View our Holiday Viewing Trends one pager to learn more about this year’s holiday trends on YouTube, and how we can help drive maximum impact.
Do You Have a Game Plan this Season?
As the NFL season kicks off, it’s the perfect time to leverage YouTube to connect with millions of engaged viewers. With fans tuning in for game highlights, expert analysis, and exclusive player content, YouTube offers a prime platform to reach a tuned-in audience. Between college football and the NFL, views reached 12.5B over the 2023Read more “Do You Have a Game Plan this Season?”
Viewers Flock to YouTube for Live Election Coverage and Debates
Given it is an election year, political content is set to be larger than ever on YouTube in the second half of 2024. Looking at historical data from previous election years we see that political views and engagements increase on YouTube during debate and election months. Not only are users consuming political content, but theyRead more “Viewers Flock to YouTube for Live Election Coverage and Debates”
