Today, Pixability announced ÜberTube, a long overdue, independent summit for major brand executives using YouTube as a marketing platform. This post, however, isn’t about ÜberTube (although you can find specifics about the April 29th event here); it’s about the motivation behind the event and why: There’s a fundamental shift in the digital marketing ecosystem YouTubeRead more
Author Archives: Ellen Flaherty
How Mobile Changes Viewer Behavior on YouTube
It’s no secret: We all spend more time than ever looking at smartphone and tablet screens. According to eMarketer, more than half of the U.S. population owns a smartphone, and 44% use a tablet. For many people a mobile device is now their primary way of accessing the Internet. This shift in behavior has aRead more “How Mobile Changes Viewer Behavior on YouTube”
YouTube Beauty and the Future of Digital Marketing
Those of you familiar with Pixability know we’re really a technology company. With all the YouTube strategy, marketing, and advertising work we do with big brands, it’s easy to forget that there’s a whole lot of computing power and big data behind it all. We regularly step back and turn our technology on a broaderRead more “YouTube Beauty and the Future of Digital Marketing”
YouTube’s Radical Transformation of the Beauty Industry
Today is a momentous day. No, I’m not talking about the Seattle Seahawks’ recent Super Bowl victory. That was more of a blowout than a major event. After five months of data gathering and analysis using Pixability’s big data video software, today our marketing team launched our study “Beauty on YouTube: How YouTube is RadicallyRead more “YouTube’s Radical Transformation of the Beauty Industry”
YouTube For Brands At Streaming Media West
A few weeks ago, I had the pleasure of moderating a panel at Streaming Media West on YouTube strategy for major brands. The panel discussion focused on why most brands have not yet mastered the dominant entertainment platform for millennials and second-largest search engine in the world: YouTube. A very diverse group of professionals whoRead more “YouTube For Brands At Streaming Media West”
YouTube Without Big Data Is No Longer An Option For Brand Marketers
According to a recent study conducted by Rocket Fuel, 92% of companies who always sufficiently use data are meeting or exceeding organizational goals. 75% of respondents who use Big Data to drive more than half of their marketing strategies said blah blah blah blah blah. Have I lost your interest yet? Chances are you beganRead more “YouTube Without Big Data Is No Longer An Option For Brand Marketers”
Time To Reconsider Your Hosting Strategy – YouTube For Brands
I just read yet another rather ill-conceived article about YouTube for brands. What caught my attention this time was the shaky foundation of this particular argument. It was based around a pretty infographic that reflected survey-based, non-quantitative data. Haven’t we been here before? You shouldn’t use YouTube because the analytics simply aren’t there. Not true.Read more “Time To Reconsider Your Hosting Strategy – YouTube For Brands”
Pixability’s Data Featured In October Issue Of YouTube Insights
This week, data from our recent Pixability study- “The Top 100 Global Brands: Key Lessons for Success on YouTube” was featured in the latest edition of YouTube Insights (October 2013). Our research showed that the top 100 brands on YouTube had on average: 14 YouTube channels 187 videos per channel 50% of these videos haveRead more “Pixability’s Data Featured In October Issue Of YouTube Insights”
Google+ and YouTube
For over a year now, Google+ has slowly been creeping into the workflow of YouTube users. Now that YouTube has announced a new comments platform that will utilize users’ Google+ accounts, it seems that it is here to stay. Although the integration process has caused a lot of aches and pains for users—our clients amongRead more “Google+ and YouTube”
Viral Video Redux At FutureM
Yesterday, Advertising Age featured a story about Dollar Shave Club’s One Wipe Charlies. One Wipe Charlies are flushable wet toilet paper, commonly referred to in most households as “butt wipes.” You may remember Dollar Shave Club from their viral video a few years back featuring their CEO, Mike Dubin and announcing their new product asRead more “Viral Video Redux At FutureM”