US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the fact that their legacy video ad strategies (i.e. repurposing 30 sec. TV spots) are outdated, and platforms like YouTube, Facebook, Instagram, and Snapchat promise both extraordinary reach and unique engagement opportunities — Facebook alone receives 8 billion video views per day.
According to eMarketer, a Fall 2015 survey showed that 85% of 13-24 year-olds watch video content on YouTube, while 53% of respondents watch Facebook video. As a result, marketers are spending aggressively on premium platforms: 72% intend to advertise on YouTube in the next year, and 46% of marketers plan to advertise on Facebook.
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Pixability helps advertisers achieve the best performance in walled garden video advertising. For insight into how we make video advertising better for media agencies and brand advertisers, download our guide to Video Advertising on Walled Gardens.