Lazaros brings extensive financial leadership experience to video ad buying technology company
Boston, MA —Video ad buying technology company, Pixability has announced the appointment of Nancy Lazaros as Chief Financial Officer. Lazaros brings 30 years of financial experience in the media technology sector to Pixability, including 20 years serving as CFO at several advertising technology solutions companies. Lazaros excels at developing scalable financial models to drive rapid expansion, and has spearheaded several complex acquisitions and successful exits throughout her career.
Lazaros will lead financial strategy, operations and human resources across Pixability’s offices in Boston, Chicago, London, New York, and San Francisco, and will manage the financial infrastructure to support the company’s global expansion. Pixability generated more than 100% growth from 2014 to 2015, and is on track to propel growth in 2016 as the company extends its technology platform offerings. Pixability’s customer portfolio of global media agencies and their brand clients includes GroupM, Gucci, iProspect, L’Oréal, PUMA, and ZenithOptimedia.
“As Pixability’s business accelerates — a testament to increasing market demand for effective and measurable video advertising solutions — Nancy fills a critical role on our executive leadership team,” said Bettina Hein, Pixability Founder and CEO. “Her breadth of financial expertise in the media technology sector, from securing venture financing, to executing complex acquisitions, to a successful IPO, will be instrumental to Pixability’s success in 2016 and beyond.”
Prior to Pixability, Lazaros spent three years as the first CFO of video advertising management and distribution solutions provider, Extreme Reach Inc., where she directed the finance, accounting and human resources departments; and before that served as CFO of digital marketing technology company, x+1 Solutions, where she helped transform the business into a successful SaaS company. Additionally, Lazaros was previously CFO of mobile ad network and ad delivery platform, Third Screen Media Inc., where she led the company to its successful sale to AOL/TW; and CFO of online marketing research and planning platform, @Plan Inc., where she spearheaded the company’s 1999 IPO and subsequent sale to DoubleClick.
“Throughout my career, I have chosen to join media companies with robust solutions, in industries primed for disruption,” said Lazaros. “Pixability fit the bill with a proven video ad buying technology and a unique value proposition built around premium video platforms within the dynamic and growing online video advertising industry. I’m excited to continue to build out Pixability’s financial infrastructure to guide the company to sustained success.”
Pixability is an ad buying technology for premium video platforms, including YouTube, Facebook and Instagram. Many of the world’s media agencies and their brand clients depend on Pixability’s award-winning media technology for effective ad campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.
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