YouTube Marketing and Advertising Veteran to Launch Major Brand Initiatives
Boston, MA — January 23, 2013 — Pixability, a YouTube software company for major brands, has announced the promotion of Rob Ciampa, its Executive Vice President of Sales and Marketing, to Chief Marketing Officer. Ciampa joined the company in 2011 as its VP of Marketing and subsequently assumed the sales leadership position and drove sales performance to record levels.
“Rob is that rare executive who uses his sales, marketing, and domain expertise to become a genuine trusted advisor for customers. That’s why he is so effective working with major brands on YouTube strategy, marketing, and advertising,” said Bettina Hein, Founder and CEO of Pixability. “With his ascent to CMO as part of Pixability’s expansion, Rob and his growing marketing team will continue to spearhead major content and brand initiatives, including our detailed analyses of brands and industries on YouTube.”
Ciampa is the co-author of Pixability’s Top 100 Global Brands On YouTube, one of the most comprehensive and data-intensive studies of YouTube ever conducted. A dynamic spokesperson for the company, Ciampa is known not only for his sharp criticism of viral video promises and faulty digital video advertising, but also for his prescriptive YouTube strategy, content marketing, and advertising work with brands. He is YouTube-certified.
“I am honored to be part of Pixability—a cutting-edge technology company that uses innovative software to help brands drive stellar and quantifiable results on YouTube,” said Rob Ciampa, CMO of Pixability. “The market has reacted strongly and positively to Pixability’s YouTube and video marketing advocacy. Now we’re really going to bring it on with highly creative YouTube initiatives that are brand-centric and data-driven.”
Pixability, Inc. is a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Pixability’s YouTube technology mines billions of YouTube video views, relevant social communities, search patterns, and competitors’ moves. Major brands use the insights generated by Pixability’s software to hone strategies, optimize channels and content, and execute ad campaigns. Headquartered in Boston with offices in New York and Los Angeles, Pixability drives brand YouTube performance and boosts campaign and media ROI. For more information, please visit www.pixability.com.