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Introducing GenAI Contextual Segments for YouTube advertising

YouTube Wins Top Destination for AI Chatbot Referrals

As AI becomes more embedded in the digital discovery journey, new data reveals a striking shift in where web traffic is going. According to May 2025 data from Similarweb, YouTube is now the top destination for referrals from AI chatbot prompts, drawing over 379 million referral visits. This is more than 3x the amount receivedRead more “YouTube Wins Top Destination for AI Chatbot Referrals”

YouTube’s Reach is Unmatched, Regardless of Age

In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”

Back-To-School Advertising 101: YouTube Best Practices

With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school.  While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way:  Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”